Magic Smile EU

2022

We made significant updates to the Magic Smile Home Line, introducing:

• The long-awaited Magic Strips for convenient whitening, and
• A new PAP Home Whitening Gel Formula for enhanced results.

2021

Magic Smile revolutionized our bleaching gels with distinct pigmentation for easier application:

• Pearl-colored gel: For delicate in-office teeth whitening.
• Purple-colored gel: For medium-strength in-office whitening.
• Red-colored gel: For maximum-strength in-office whitening.

2020

In response to customer feedback and environmental concerns, we introduced:

• Pro Gel Refills with minimized packaging and accessories.
• A reusable elastic retractor to support sustainability efforts.

2019

We launched the Pro Kit, featuring a 38% hydrogen peroxide gel for maximum whitening power.

Additionally, we introduced the innovative Balanced Protocol, designed to balance teeth sensitivity while maximizing whitening results.

This year also saw the release of Magic Foam, a convenient foam toothpaste for on-the-go cleaning and extended whitening results.

2018

Marking a new era, we rebranded Magic Smile and introduced a comprehensive whitening strategy combining in-office and at-home treatments. Key innovations included:

• The launch of the Magic Light Pro Lamp.
• A new 25% hydrogen peroxide gel for professional whitening.

2014

Magic Smile pioneered a distinctive comprehensive approach to teeth whitening, combining in-office and at-home solutions. This led to the release of our Home Kit, featuring a specially formulated carbamide peroxide gel.

2012

The journey began with the launch of the Magic Smile brand. We introduced a professional in-office teeth whitening system, which combined the Magic Light LED bleaching accelerator and the Pro Kit, featuring a 44% carbamide peroxide gel.